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WHO WE ARE

Unchanged in recipe. Unflagging in popularity. Who could have guessed that what began as a celebratory drink among hunters would give rise to a story as bold, rich and varied as our iconic herbal liqueur itself?

 

56 SECRET INGREDIENTS

Jägermeister’s safely guarded secret recipe consists of 56 natural herbs, blooms, roots and fruits sourced from around the world that come together to create a complex spirit with a perfectly balanced taste. Some ingredients are known, most are not.

 
 

The Makings of Liquid Perfektion

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Download the Brochure (4.2MB)

 

MEISTER YOUR FACTS

DID YOU KNOW?

ONLY 6 PEOPLE IN THE WORLD KNOW THE JÄGERMEISTER RECIPE

HOW TO ENJOY JÄGERMEISTER

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ICE COLD SHOT

FOR THE PERFEKT ICE COLD SHOT, DRINK AT -18°C

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BERLIN MULE

JÄGERMEISTER TOPPED WITH YOUR FAVORITE GINGER BEER AND LIME JUICE, GARNISHED WITH A LIME WEDGE

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Deer & BEER

AN ICE COLD SHOT OF JÄGERMEISTER AND A CHILLED BEER, ENJOYED SIDE BY SIDE

 

INNOVATION

 
 

KEY SPOKESPEOPLE

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JEFF POPKIN

CEO, CHIEF MEISTER

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CHRIS PEDDY

CMO, MARKETING MEISTER

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WILLY SHINE

BRAND MEISTER

 

MEDIA COVERAGE

"It's Time to Start Drinking Jager Again (No, Seriously)"

"Jäger’s Unlikely Cocktail - World 

Resurgence"

"WHY JÄGERMEISTER REALLY DOES BELONG IN YOUR COCKTAILS"

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